Stop boosting posts. Build ads that pay for themselves.
I plan, launch, and optimize Meta and Google ads that actually sell — not just get likes.





3× ROAS • 6-figure spend managed
3× ROAS • 6-figure spend managed


Most brands waste money on ads.
The secret isn’t spending more — it’s setting up smarter campaigns that reach the right people.
Target the right audience with creative that converts
Target the right audience with creative that converts
Build a story that connects your product and customer
Build a story that connects your product and customer
Track, test, and learn to scale what works
Track, test, and learn to scale what works
Paid Ads Packages
Start with funnel setup, then scale with monthly management.
Monthly
Kickstart Funnel Setup
$1,500
One-time
One-time
Perfect for new brands or product launches. Get your first campaigns built, tested, and ready to scale.
Perfect for new brands or product launches. Get your first campaigns built, tested, and ready to scale.
Account setup/review & cleanup
Account setup/review & cleanup
Pixel + CAPI verified; events mapped
Pixel + CAPI verified; events mapped
Cold, warm, retargeting audiences
Cold, warm, retargeting audiences
Briefs for 6–8 creative concepts
Briefs for 6–8 creative concepts
Campaign build & tracking
Campaign build & tracking
2-week optimization window
2-week optimization window
Client provides final image/video assets.
Client provides final image/video assets.
Monthly Management
Under $2.5K ad spend
$1,000
/month
/month
Ongoing management for brands running ads. Includes creative testing and optimization.
Ongoing management for brands running ads. Includes creative testing and optimization.
Ongoing management & optimization
Ongoing management & optimization
Launch up to 2 new campaigns / mo
Launch up to 2 new campaigns / mo
Copy for all campaigns
Copy for all campaigns
Audience updates & segmentation
Audience updates & segmentation
Weekly performance review
Weekly performance review
Cancel anytime
Cancel anytime
Client provides final image/video assets.
Client provides final image/video assets.
Monthly Management
Under $5K ad spend
$2,000
/month
/month
For higher budgets and faster testing velocity. Includes Dynamic Shopping Ads.
For higher budgets and faster testing velocity. Includes Dynamic Shopping Ads.
Launch up to 4 new campaigns / mo
Launch up to 4 new campaigns / mo
Audience expansion + lookalikes
Audience expansion + lookalikes
Dynamic Shopping Ads (Catalogs)
Dynamic Shopping Ads (Catalogs)
Weekly performance review
Weekly performance review
Cancel anytime
Cancel anytime
Client provides final image/video assets.
Client provides final image/video assets.
Spend more than $5K/month? Let’s talk. Management fees exclude ad spend.
Spend more than $5K/month? Let’s talk. Management fees exclude ad spend.
30-day game plan
Launch, learn, and start scaling in 30 days.
Week 1: Audit and setup
Week 2: Creative direction and structure
Week 3: Launch testing
Week 4: Optimize and scale what works
What clients say
What clients say
"First time ads didn’t feel like gambling. Clear plan each week, and we knew what we were testing and why."

Tomer Levi
Marketing Manager
"Cost per purchase fell by roughly 40% in the first month and we were comfortably positive by week three."

Todd Martins
Head of Digital
"We found two audiences and three creative angles that consistently worked, and cut the rest without hand-wringing."

Luis Cabrera
Manager
"Tracking finally made sense. The dashboard told the truth, and we stopped arguing about what the numbers mean."

Ana Park
Founder
"His briefs made our creator shoots easier. Better hooks, tighter edits, stronger thumbs-stop—night and day."

Grace O’Donnell
Operations Manager
"Retargeting went from random to purposeful. Checkout starts jumped and the funnel feels connected."

Rowan Price
Co-founder
Frequently Asked Questions
Frequently Asked Questions
Do you make the visuals?
I don’t edit videos/images, but I provide creative direction and briefs; you supply final assets.
Do you make the visuals?
I don’t edit videos/images, but I provide creative direction and briefs; you supply final assets.
Do you make the visuals?
I don’t edit videos/images, but I provide creative direction and briefs; you supply final assets.
Can I hire you for an audit only?
Yes — one-off audits and strategy plans are available.
Can I hire you for an audit only?
Yes — one-off audits and strategy plans are available.
Can I hire you for an audit only?
Yes — one-off audits and strategy plans are available.
Do you guarantee results?
I guarantee clear execution and testing — not specific outcomes. Paid ads always involve testing and iteration.
Do you guarantee results?
I guarantee clear execution and testing — not specific outcomes. Paid ads always involve testing and iteration.
Do you guarantee results?
I guarantee clear execution and testing — not specific outcomes. Paid ads always involve testing and iteration.
We already run ads — can you take over?
Absolutely. I’ll audit current campaigns, keep what’s working, and cut waste before relaunch.
We already run ads — can you take over?
Absolutely. I’ll audit current campaigns, keep what’s working, and cut waste before relaunch.
We already run ads — can you take over?
Absolutely. I’ll audit current campaigns, keep what’s working, and cut waste before relaunch.
Do you manage Google/TikTok?
Not at the moment — Meta (Facebook + Instagram) only.
Do you manage Google/TikTok?
Not at the moment — Meta (Facebook + Instagram) only.
Do you manage Google/TikTok?
Not at the moment — Meta (Facebook + Instagram) only.
Ready to put your ad dollars to work?
Let’s build a system that brings the right traffic—and turns it into sales.
© 2025 MRLUSTIN. All rights reserved. Built with care (and coffee).



