Stop boosting posts. Build ads that pay for themselves.
I plan, launch, and optimize Meta and Google ads that actually sell — not just get likes.





3× ROAS • 6-figure spend managed
3× ROAS • 6-figure spend managed


Most brands waste money on ads.
The fix isn’t “more budget”—it’s a simple system that targets the right people, tells a consistent story, and learns weekly.
Reach the right people at each funnel stage (cold → warm → retarget)
Reach the right people at each funnel stage (cold → warm → retarget)
Tell a consistent story across audiences and creatives
Tell a consistent story across audiences and creatives
Track, learn, and iterate instead of guessing
Track, learn, and iterate instead of guessing
Everything you need to launch and learn fast.
Audience strategy (cold, warm, retarget)
Audience strategy (cold, warm, retarget)
Campaign structure that’s easy to scale
Campaign structure that’s easy to scale
Ad copy angles + creative briefs
Ad copy angles + creative briefs
Pixel + CAPI verification & event mapping
Pixel + CAPI verification & event mapping
Launch plan, budgets, and placements
Launch plan, budgets, and placements
Weekly optimization & clear reporting
Weekly optimization & clear reporting
Go-live in ~10 days when assets/access are ready. First learnings by day 21–28. (Testing required; ad spend not included.)
Go-live in ~10 days when assets/access are ready. First learnings by day 21–28. (Testing required; ad spend not included.)
Paid Ads Packages
Start with funnel setup, then scale with monthly management.
Kick-Start Conversion Funnel Setup
Kick-Start Conversion Funnel Setup
$1,500
$1,500
One-time
One-time
Perfect if you’re starting fresh or relaunching.
Perfect if you’re starting fresh or relaunching.
Account setup/review & cleanup
Account setup/review & cleanup
Pixel + CAPI verified; key events mapped
Pixel + CAPI verified; key events mapped
Cold, warm, retargeting audiences built
Cold, warm, retargeting audiences built
Copy angles + creative plan; briefs for 6–8 concepts
Copy angles + creative plan; briefs for 6–8 concepts
Campaign build (budgets, placements, tracking)
Campaign build (budgets, placements, tracking)
Client provides final image/video assets (I give direction/feedback)
Client provides final image/video assets (I give direction/feedback)
Go-live in ~10 days → 2-week optimization window
Go-live in ~10 days → 2-week optimization window
Monthly Ad Management Under $2.5K ad spend
Monthly Ad Management Under $2.5K ad spend
$1,000
$1,000
/month
/month
Best for smaller budgets needing steady growth.
Best for smaller budgets needing steady growth.
Ongoing management & optimization
Ongoing management & optimization
Launch up to 2 new campaigns / month
Launch up to 2 new campaigns / month
Copy for all campaigns (client supplies visuals)
Copy for all campaigns (client supplies visuals)
Audience updates & segmentation
Audience updates & segmentation
Weekly performance review & adjustments
Weekly performance review & adjustments
Cancel anytime
Cancel anytime
Monthly Ad Management Under $5K ad spend
Monthly Ad Management Under $5K ad spend
$2,000
$2,000
/month
/month
For higher budgets and faster testing velocity.
For higher budgets and faster testing velocity.
Ongoing management & optimization
Ongoing management & optimization
Launch up to 4 new campaigns / month
Launch up to 4 new campaigns / month
Copy for all campaigns (client supplies visuals)
Copy for all campaigns (client supplies visuals)
Audience expansion + lookalikes
Audience expansion + lookalikes
Dynamic Shopping Ads (for catalogs)
Dynamic Shopping Ads (for catalogs)
Weekly performance review & adjustments
Weekly performance review & adjustments
Cancel anytime
Cancel anytime
Spend more than $5K/month? Let’s talk.
I’ll quote a custom management plan based on your goals and pace.
Management fees exclude ad spend. You pay Meta directly.
Spend more than $5K/month? Let’s talk.
I’ll quote a custom management plan based on your goals and pace.
Management fees exclude ad spend. You pay Meta directly.
30-day game plan
Launch, learn, and start scaling in 30 days.
Week 1: Audit & setup
Week 2: Creative direction & structure
Week 3: Launch testing
Week 4: Optimize & scale
What clients say
What clients say
"First time ads didn’t feel like gambling. Clear plan each week, and we knew what we were testing and why."

Tomer Levi
Marketing Manager
"Cost per purchase fell by roughly 40% in the first month and we were comfortably positive by week three."

Todd Martins
Head of Digital
"We found two audiences and three creative angles that consistently worked, and cut the rest without hand-wringing."

Luis Cabrera
Manager
"Tracking finally made sense. The dashboard told the truth, and we stopped arguing about what the numbers mean."

Ana Park
Founder
"His briefs made our creator shoots easier. Better hooks, tighter edits, stronger thumbs-stop—night and day."

Grace O’Donnell
Operations Manager
"Retargeting went from random to purposeful. Checkout starts jumped and the funnel feels connected."

Rowan Price
Co-founder
Frequently Asked Questions
Frequently Asked Questions
Quick answers before you reach out.
Quick answers before you reach out.
Do you make the visuals?
I don’t edit videos/images, but I provide creative direction and briefs; you supply final assets.
Do you make the visuals?
I don’t edit videos/images, but I provide creative direction and briefs; you supply final assets.
Do you make the visuals?
I don’t edit videos/images, but I provide creative direction and briefs; you supply final assets.
Can I hire you for an audit only?
Yes — one-off audits and strategy plans are available.
Can I hire you for an audit only?
Yes — one-off audits and strategy plans are available.
Can I hire you for an audit only?
Yes — one-off audits and strategy plans are available.
Do you guarantee results?
I guarantee clear execution and testing — not specific outcomes. Paid ads always involve testing and iteration.
Do you guarantee results?
I guarantee clear execution and testing — not specific outcomes. Paid ads always involve testing and iteration.
Do you guarantee results?
I guarantee clear execution and testing — not specific outcomes. Paid ads always involve testing and iteration.
We already run ads — can you take over?
Absolutely. I’ll audit current campaigns, keep what’s working, and cut waste before relaunch.
We already run ads — can you take over?
Absolutely. I’ll audit current campaigns, keep what’s working, and cut waste before relaunch.
We already run ads — can you take over?
Absolutely. I’ll audit current campaigns, keep what’s working, and cut waste before relaunch.
Do you manage Google/TikTok?
Not at the moment — Meta (Facebook + Instagram) only.
Do you manage Google/TikTok?
Not at the moment — Meta (Facebook + Instagram) only.
Do you manage Google/TikTok?
Not at the moment — Meta (Facebook + Instagram) only.
Ready to put your ad dollars to work?
Let’s build a system that brings the right traffic—and turns it into sales.
© 2025 MRLUSTIN. All rights reserved. Built with care (and coffee).





