Ecommerce growth.
Built as one system.
Conversion-focused websites, email marketing + automation, Meta paid ads and AI creative, connected around one goal: growing revenue.
$400k+ Crowdfunding launch
39% Revenue from email
3–4x Meta ROAS
Most ecommerce marketing doesn't compound. When the website, email, acquisition and creative are handled as separate projects, each channel gets optimized in isolation. I connect them into one growth system so each part supports the next.
Clients
Four services.
Built to work together.
Four services. Built to work together.
Conversion Websites
Turn more visitors into customers.
Conversion-focused Framer and Shopify experiences built around the customer journey—not just how the site looks.
Customer journey
Product page
Visit
Cart
Purchase
Conversion Websites
Turn more visitors into customers.
Conversion-focused Framer and Shopify experiences built around the customer journey—not just how the site looks.
Customer journey
Product page
Visit
Cart
Purchase
Conversion Websites
Turn more visitors into customers.
Conversion-focused Framer and Shopify experiences built around the customer journey—not just how the site looks.
Customer journey
Product page
Visit
Cart
Purchase
Revenue Email Systems
Email marketing + automation that turns first purchases into repeat customers.
Lifecycle flows and campaigns recover lost revenue, improve retention and keep customers coming back.
Email automation
Delay
2 hours later
Trigger
Left products in the cart
You left items in your cart.
Revenue Email Systems
Email marketing + automation that turns first purchases into repeat customers.
Lifecycle flows and campaigns recover lost revenue, improve retention and keep customers coming back.
Email automation
Delay
2 hours later
Trigger
Left products in the cart
You left items in your cart.
Revenue Email Systems
Email marketing + automation that turns first purchases into repeat customers.
Lifecycle flows and campaigns recover lost revenue, improve retention and keep customers coming back.
Email automation
Delay
2 hours later
Trigger
Left products in the cart
You left items in your cart.
Customer Acquisition
Meta paid ads that turn demand into profitable growth.
Campaigns, landing pages and creative strategy stay connected to the rest of the customer journey instead of being managed in isolation.
Campaign 01
Meta Ads
Objective
Purchases
Revenue
$27,500
ROAS
3.5×
Customer Acquisition
Meta paid ads that turn demand into profitable growth.
Campaigns, landing pages and creative strategy stay connected to the rest of the customer journey instead of being managed in isolation.
Campaign 01
Meta Ads
Objective
Purchases
Revenue
$27,500
ROAS
3.5×
Customer Acquisition
Meta paid ads that turn demand into profitable growth.
Campaigns, landing pages and creative strategy stay connected to the rest of the customer journey instead of being managed in isolation.
Campaign 01
Meta Ads
Objective
Purchases
Revenue
$27,500
ROAS
3.5×
AI Creative
Turn products and campaign ideas into commercial images and video.
AI-powered creative production for ecommerce campaigns, paid social, launches and social content—from product imagery to UGC and short-form film.
Campaign
Reference
UGC
From reference
to campaign
AI Creative
Turn products and campaign ideas into commercial images and video.
AI-powered creative production for ecommerce campaigns, paid social, launches and social content—from product imagery to UGC and short-form film.
Campaign
Reference
UGC
From reference
to campaign
AI Creative
Turn products and campaign ideas into commercial images and video.
AI-powered creative production for ecommerce campaigns, paid social, launches and social content—from product imagery to UGC and short-form film.
Campaign
Reference
UGC
From reference
to campaign
AI Creative
From one product reference to a complete campaign system.
NOUVAE SKIN
UGC Campaign
UGC Campaign
ORVEN
Product Campaign
Product Campaign
VARENN
Fashion Campaign
Fashion Campaign
Selected Work
View Project
Previous in-house role
Lumio
Leading ecommerce, email and paid advertising for a design-led brand.
View Project
Previous in-house role
Lumio
Leading ecommerce, email and paid advertising for a design-led brand.
View Project
Previous in-house role
Lumio
Leading ecommerce, email and paid advertising for a design-led brand.
View Project
Client project
Katerin Theys
From the label’s first website to its next chapter.
View Project
Client project
Katerin Theys
From the label’s first website to its next chapter.
View Project
Client project
Katerin Theys
From the label’s first website to its next chapter.
Why MRLUSTIN
You work directly with the person doing the work.
Direct access
One point of contact from strategy through execution.
Direct access
One point of contact from strategy through execution.
Connected thinking
Website, email, acquisition and creative considered as one customer journey.
Connected thinking
Website, email, acquisition and creative considered as one customer journey.
Lean execution
AI-assisted workflows where they improve speed or quality.
Lean execution
AI-assisted workflows where they improve speed or quality.
Free Revenue Leak Checklist
30 quick checks to spot where your store may be losing revenue across your website, product pages, email, ads and measurement.